A quick overview

I led the experience and co-led product vision for RD’s transition into a unified multi-product platform, integrating Marketing, Sales, Conversations, and E-commerce into a cohesive and scalable ecosystem.

For customers, this work reduced silos, created more fluid end-to-end journeys, and increased productivity across teams.

For RD, it unlocked measurable business value by accelerating cross-sell, improving multi-product retention, and driving operational efficiency through a shared platform architecture.

What I did

• Led discovery and vision definition in close partnership with product and engineering leadership

• Led workshops with VPs and senior stakeholders across Business, Marketing, Sales, Finance, and adjacent teams.

• Led interviews with multi-product customers to uncover friction points and identify high-impact opportunities.

• Led competitive benchmarking across leading SaaS platforms to inform strategic positioning.

• Led prototype sessions with designers to create a unified customer journeys and shared components to translate the vision into concrete, actionable artifacts.

Additional context

This work established the foundation for a platform-wide rebrand too, supported by clear experience principles designed to guide future product and technology decisions.

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