A quick overview
Led the evolution of RD Station Conversas product vision to expand product-market fit through high-potential industries like E-commerce, Education, and Healthcare.

For customers, the strategy delivers intelligent automation, more efficient omni-channel support, and seamless integration with RD’s Marketing and CRM products. For RD, it unlocks new revenue streams, increases attach rate, and sharpens our positioning against players like Blip, Gallabox, and Tidio.

What I did
– Co-led strategic vision definition with the executive team
– Conducted interviews with customers to identify industry-specific needs and JTBD
– Benchmarked key competitors and emerging “unofficial” solutions
– Researched trends in AI, personal assistants, and social channel integrations
– Directed prototyping of new experiences and product components

Outcome 💡
This work secured R$3.4M in approved CAPEX for the next phase of product evolution, starting in 2026.