Luiz Felipe Sorriso

Principal Product Designer based in Brazil

Download CV

Principal Product Designer with technical background who believes in a hands-on, collaborative leadership style, where showing can be better than telling to truly inspire people. 🙂

sorriso

Work Experience

2025 — Now

Design Manager

@RD Station - Remote

Lead the Platform Experience team at RD, driving cross-product initiatives that deliver consistent experiences aligned with our vision.

Visual example 2 of design work - wall of paintings

2024 — 2025

Principal Product Designer

@RD Station - Remote

Shaped long-term product visions by reducing ambiguity and strengthening alignment across teams. Also influenced strategic decisions to ensure customer insights consistently guided product evolution.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2022 — 2023

Staff Product Designer

@RD Station - TOTVS

2021 — 2022

Product Designer Specialist

@RD Station - TOTVS

2018 — 2021

Senior Product Designer

@RD Station - Remote

2020 — 2021

UX Consultant

Reeceve - Berlim - Remote

Visual example 2 of design work - wall of paintings

2020 — 2021

Product Designer

Embraer - Sao Paulo, BR

2017 — 2018

Product Designer

Embraer - São Paulo, BR

2013 — 2017

UX Designer

GSW - São José dos Campos

2015 — 2017

Co-founder

Fisco Manager

Side Projects

2023 — Now

Committee Leader - Preto no Preto RD Station

2021 — Now

DJ Sessions

2023 — 2024

Gugies Grafiti

Luiz Felipe Sorriso

Principal Product Designer based in Brazil

Download CV

I’m Luiz Sorriso, a Principal Product Designer with technical background who believes in a hands-on, collaborative leadership style, where showing can be better than telling to truly inspire people. 🙂

sorriso

Work Experience

2025 — Now

Design Manager

@RD Station - Florianopolis, BR - Remote

Lead the Platform Experience team at RD, driving cross-product initiatives that deliver consistent experiences aligned with our vision.

Visual example 2 of design work - wall of paintings

2024 — 2025

Principal Product Designer

@RD Station - Florianopolis, BR - Remote

I led vision studies for new products, from customer research and benchmarking to strategic planning and concept definition.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2022 — 2023

Staff Product Designer

@RD Station - Florianopolis, BR - Remote

2021 — 2022

Product Designer Specialist

@RD Station - Florianopolis, BR - Remote

2018 — 2021

Senior Product Designer

@RD Station - Florianopolis, BR - Remote

2020 — 2021

UX Consultant

Reeceve - Berlim, DE - Remote

Visual example 2 of design work - wall of paintings

2020 — 2021

Product Designer

Embraer - Sao Paulo, BR

2017 — 2018

Product Designer

Embraer - São Paulo, BR

2013 — 2017

UX Designer

GSW - São José dos Campos, BR

2015 — 2017

Co-founder

Fisco Manager - São José dos Campos, BR

Education

2025 — 2025

AI Design

Memorisely

2022 — 2022

Estratégia de Produtos Digitais

Aprender Design

2021 — 2021

Análise de Mercado e Tendências

Aprender Design

2018 — 2018

Design Sprint Master

Sparck

2018 — 2018

Design System Ops

How

2018 — 2018

Customer Experience

FIAP

2017 — 2017

Storytelling

FIAP

2016 — 2016

UX Bootcamp

Huge

2007 — 2010

Bachelor’s Degree in Social Communication – Advertising

Universidade do Vale do Paraíba, SP

Side Projects

2023 — Now

Committee Leader - Preto no Preto RD Station

2021 — Now

DJ Sessions

2023 — 2024

Graffiti art with Gugie